The dictionary defines a podcast as a set of digital audio files that are available on the internet for downloading. More simply put, a podcast all of your favorite blogs, shows, and topics (some you didn’t even know you’d enjoy!) wrapped up in a huge hub of recordings (Apple Podcasts, etc…). You can explore, download and listen to podcasts on your own time, as they are available on-demand. If you can Google it, there’s probably a podcast about it!
The term podcast is actually a portmanteau of iPod and Broadcast. Podcasting started as mostly an independent way for individuals to get their message out there and build a community of people with similar interests. Without a predetermined length, format, style, or production level, podcasting allows for flexible and unique creation of episodes. But, how can podcasting help grow your small business?